demographics
In the analytics section for my books, you have readers of my books identified as a percentage by age. It means very little unless you also have a column beside that one, showing the age percentage of ALL readers on the inkitt site, to show, say, that only a small fraction of total readers in the 13 to 17 age group read me, but that nearly all of the readers in the older categories do.
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John K. Sutherland
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